Ah, Negroponte is at it again! Stirring up the masses with a prediction. This time, the doomed in focus is our old friend, the printed paper book . Negroponte points to the fact that ebook sales have overtaken hardcovers , and are expected to outpace paperbacks within the year. Of course, this statistic is solely for Amazon. When Barnes and Noble makes such a prediction, this might be more valid…at least from a larger, macro-social perspective. I expect there will long be a market for paper based books. I expect a good many things need to happen before e- truly replaces print as the way books are consumed. Before print ‘dies’, first more and more materials will be printed solely electronically (I expect many top tier/NYTimes bestsellers, for instance). Also, the cost of readers will need to come DOWN. Until there are <$50 versions available, i.e.: until the e-reader has become commoditized, will this distribution method truly become mainstream. With that, I expect...
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