Wednesday, March 27, 2013
Monday, March 25, 2013
Thanks to Successify for helping me find this.
Saturday, March 23, 2013
Wednesday, March 20, 2013
Just my random thought of the day. There are ways to build demand without creating suckers. Only focusing on maximizing profits from your customers can't be sustained. Once a critical mass has been reached, you will have a growth rate the approaches zero rapidly
Go forth and do great things.
Thursday, March 14, 2013
Saturday, March 09, 2013
Just over a week a ago, I attended at social media workshop hosted by Lori Ballen. Covered a great deal of content that I deeply care about, thus there's tons to write about. There's one piece that really struck me, though. Her ability to connect.
One thing that happens regularly for her: people who she's never met treating her like she's their best friend. These are people who have only connected with her via social media. For all the criticism about social media destroying society, clearly these tools still enables us to bond.
Utilized well, people can connect solidly to brands, ideas, individuals. This gives communicators powerful ways to affect our audience. And elicit cynicism. If we're not careful, these tools will end up viewed simply as deceptive marketing tools, building a false sense of connection and, thus, exploitive.
We need to be vigilant, ensuring we strive for genuine connection. Respectful, solution driven, thoughtful, and focused on our customer more than on driving cash-flow. Once your audience becomes jaded, rebuilding that trust is painfully slow and, perhaps, impossible.
Wednesday, March 06, 2013
My current focus when it comes to personal organizing: realistic daily loads. I've been using what I'll call a "day dump". I throw most of my outstanding workload into "today", then shift the un-done into tomorrow. That's quite frustrating. It makes it look like little gets done. And organizing starts to take much longer, especially as time oases. Plus, when you scroll thru a huge task list, it's easy to get overwhelmed.
I'm trying my best to build my task list into something that has a real chance of getting accomplished. Helps keep my main foci on page one, and not scroll around looking for sheet I should do next.