Carl Setzer

I received an email today asks “should a business be on Twitter”. Fortunately, no one was home since I swore I would scream the next time I saw/heard that. Jeez, folks, old, old news. However, for the sake of venting here’s my two-cents on this. “Should a business be on Twitter ” (or insert your social media site of choice: Facebook, blogging, blah blah) should only get one answer: “it depends”. If you’re fretting because you’re not playing with the latest toys, get over it. Twitter is one tool amidst thousands. Therefore, it should depend on your strategy. Before you run around blasting tweets, updating your Facebook site, think about a strategy. Who are you trying to reach? How often are you trying to reach them? What are you trying to tell them? Twitter has some significant limitations (most obvious: 140 characters), so it’s not ideal for everything. I feel compelled to add one other note. Twitter can be used to see what people are saying about you, you’re favorite politician, cel...

Eternal Earth-Bound Pets, USA You've committed your life to Jesus. You know you're saved. But when the Rapture comes what's to become of your loving pets who are left behind? Eternal Earth-Bound Pets takes that burden off your mind. We are a group of dedicated animal lovers, and atheists. Each Eternal Earth-Bound Pet representative is a confirmed atheist, and as such will still be here on Earth after you've received your reward. Perhaps somewhat sacrilegious (ok, ok...nuke the "somewhat"), but I found this hysterical. I wonder, though, if they've made any money.

Trees still full of leaves, with a vibrant array of colors. A time of vibrancy, tinged with the calming quite of winter approaching. The taste of which floats upon the wind. During the time of year when oak and maples change from green to red and orange, but not yet brown, I came into this world. For 43 of these seasons I wandered and wondered in many places upon this globe. Myriad questions floated past my purview. Some finding answers, some of those answers turning from definitive into something less so. And a good many of my life’s queries simply offered up into the grand mystery of existence. Early in my life, I remember one winter. Newport, Rhode Island; snow, a thick, comfortable coat, corduroy, and boots. And my mother’s attention to this moment’s fun. Drifting forth, I remember a school room, doffing coats upon hooks, snow melting into puddles, warmth flowing forth. Sometime after, but not too much so, a vision of grey, white and black flickering inside a giant wooden box. Fain...