Skip to main content

Twitter, Blogs and Random Consultant Nonsense

I received an email today asks “should a business be on Twitter”. Fortunately, no one was home since I swore I would scream the next time I saw/heard that. Jeez, folks, old, old news. However, for the sake of venting here’s my two-cents on this.

“Should a business be on Twitter” (or insert your social media site of choice: Facebook, blogging, blah blah) should only get one answer: “it depends”. If you’re fretting because you’re not playing with the latest toys, get over it. Twitter is one tool amidst thousands. Therefore, it should depend on your strategy. Before you run around blasting tweets, updating your Facebook site, think about a strategy. Who are you trying to reach? How often are you trying to reach them? What are you trying to tell them? Twitter has some significant limitations (most obvious: 140 characters), so it’s not ideal for everything.

I feel compelled to add one other note. Twitter can be used to see what people are saying about you, you’re favorite politician, celebrity criminal, whatever. Even if you are blasting tweets, the tools can still be quite useful and powerful.

Comments

Post a Comment

Popular posts from this blog

Driving along in Kirkland , home of the modern yuppie, I’m passed by a new Mercedes. Lovely, silver, shiny, new, bling-bling; a part of me loaded with insecurity twinges while I purr along in my Toyota. Why? How come this is a metric of my self-esteem? Am I being unfair to myself, being upset by this train of thought and it’s influence? Consider, please, how much this viewpoint is drilled into us. Look at how often this imagery gets pushed into our faces, and how long that’s been going on. It shouldn’t surprise me, really, that I sometimes feel this way. Though my conscious values oppose this, the lingering thread of this programming has threads into the depths psyche.
4 comments
Read more

Seattle, The Viaduct, and Life In The City

Here’s my response to this article/survey ( online at the Seattle PI ). The Question: What's the best option for the viaduct? Gov. Gregoire seems to have resuscitated the possibility for a tunnel to replace the Alaskan Way Viaduct. Have you decided what transportation option you want on the waterfront? If not, what information do you need in order to come to a decision? Looking over the debate, the mayor only seems to be concerned about the beautification aspects of this whole debate. I'm bothered by the fact that few folks are mentioning the economic impact of tunnel construction, how we will mitigate the effects of this roadway being inaccessible for nearly a decade, or, of course, the justification of the extra expense. The tunnel hasn't been sold to me, at least. Personally, I’m worried that this project has not been thought through. The economic impacts for areas such as Ballard and immense, and haven’t been publicly addressed/discussed. May...
2 comments
Read more

Pitfalls of distraction

With great ease, I get sucked into random distractions. This frustrates me no end. Actually, the worst past of the feeling isn't due to the lingering tasks. I end up feeling distracted, fragmented and worn; I hate that sensation. I love the feeling of moving forward, accomplishing goals with a direction and focus. Of course, I adore helping people, especially those I care about. The right balance, oh how I long for thee!
Post a Comment
Read more