I received an email today asks “should a business be on Twitter”. Fortunately, no one was home since I swore I would scream the next time I saw/heard that. Jeez, folks, old, old news. However, for the sake of venting here’s my two-cents on this.
“Should a business be on Twitter” (or insert your social media site of choice: Facebook, blogging, blah blah) should only get one answer: “it depends”. If you’re fretting because you’re not playing with the latest toys, get over it. Twitter is one tool amidst thousands. Therefore, it should depend on your strategy. Before you run around blasting tweets, updating your Facebook site, think about a strategy. Who are you trying to reach? How often are you trying to reach them? What are you trying to tell them? Twitter has some significant limitations (most obvious: 140 characters), so it’s not ideal for everything.
I feel compelled to add one other note. Twitter can be used to see what people are saying about you, you’re favorite politician, celebrity criminal, whatever. Even if you are blasting tweets, the tools can still be quite useful and powerful.