I found this post over at Small Pond Science fascinating. As a fan of science, if not a scientist, and deeply interested in social media's presence in our society, Terry's McGlynn's post is very relevant. Terry calls out an anonymous article over at The Guardian basically dismissing efforts by scientists to engage with their work in the world of Facebook & Twitter.
I, for one, think there's great value in the public debate. Not everything on social media is fluff. And, if it's to be taken seriously, we need to encourage more, not less engagement by scholars online.