It's good to see Facebook getting onboard this train. When Dave quotes Mike Arrington, I need to disagree. "The reason these companies are are rushing to get products out the door is because whoever is a player in this space is likely to control user data over the long run." Not quite, or I at least hope that's not THE reason. It needs to be about having access to data; businesses need to give up the idea of owning it. The People, or at least This Person, are saying that WE own our data, and we're providing YOU (the business in question) access.
Another piece of this equation needs to be ensuring we have the ability to remove access to those who abuse their responsibilities. More on that latter.