Social Media & The Deer In The Headlights Look

It's not uncommon for the neophyte to look at the mass of choices and just shut down (autocorrect thought "mass" should be "mess". It feels the same way.) A few thoughts to take the edge off.

First, you don't want to be everywhere. Start with a manageable piece and grow.

Also, there is no reason this should take hours...until you have a large audience. Even then, most engagement can take just a few minutes at a time. Utilize your DMV wait to reply to Tweets, check in with LinkedIn contacts or Facebook chums. Combined with a mobile device/smartphone, you can fill in those old "boredom productivity gaps".

See, social media really isn't as horrible a time-suck as rumored.

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Carl Setzer

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