A Good Way To Engage The Public

Just read Ragan's post about Southwest's engagement via social media. They clearly get social media, how it's about listening. I love seeing stuff like this.

I found their desire to name their PR command center "The Listening Post" particularly telling. Compare it, if you will, with Wal-Mart's choice of "War Room". One implies collaborative, engagement, respectful of it's customers; while the other immediately screams adversarial. Seems clear which will be the best at mollifying the energy of critics.

This attitude works best to build ambassadors for your brand. These fans will be infinitely better at defusing potential crisis then even the best PR pros.

Your fans are a key asset. Invest in them.

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Oh, A Meeting We Will Go

This post gives me pause. Meetings, the infernal overwrought obsession of our lives. It's not just corporate America, but the various groups and org's I've dallied with over the years suffer from meetopia, too. No one I know likes the blasted things, yet I don't know anyone offering up a successful resistance. Related to this, methinks, I have noted that I do a great deal over my workdays (check off a ridiculous number of to-dos) and accomplish little or nothing. The mass of tasks don't roll up to anything. And I've noticed a lingering sense of frustration lately. I spend precious little time reflecting on my goals, and how I can link them to what I do over the course of any given day. I'm so divorced from this, I really wonder what I really want to do, to accomplish any more. Within a recess of my brain comes a niggling thought. Perhaps this passion for meetings offers up a substitute for reflection. Knowing that we must account, personally, face-to-face f...

Seattle, The Viaduct, and Life In The City

Here’s my response to this article/survey ( online at the Seattle PI ). The Question: What's the best option for the viaduct? Gov. Gregoire seems to have resuscitated the possibility for a tunnel to replace the Alaskan Way Viaduct. Have you decided what transportation option you want on the waterfront? If not, what information do you need in order to come to a decision? Looking over the debate, the mayor only seems to be concerned about the beautification aspects of this whole debate. I'm bothered by the fact that few folks are mentioning the economic impact of tunnel construction, how we will mitigate the effects of this roadway being inaccessible for nearly a decade, or, of course, the justification of the extra expense. The tunnel hasn't been sold to me, at least. Personally, I’m worried that this project has not been thought through. The economic impacts for areas such as Ballard and immense, and haven’t been publicly addressed/discussed. May...

The Eleventh Day Of September

Today, acknowledging summer’s demise, I finally turned on the heat. Air chill, perhaps related to the gray, darkening sky. Or, perhaps, the turning of the seasons announced boldly; the date on the calendar be damned! I wonder, how cold was it, nine years ago, when the world went a bit chill? Well, perhaps not cold, but rather hot. So often, since Nine-Eleven, Americans delved head-first into fear based reaction. Easily wrenched into “evil=muslim” paradigm. Fear. Our world shown uncontrolled, our dominance shown illusory, and the grand mirage of a world looking longingly at us (US?) for love and guidance blown apart. Fear shoved into our face, our people unused to this sensation. Irrational rage birthed. I hoped that we, as a people, would remain above petty vindictiveness and bigoted rage. That we would be stronger, less alarmist. Our reaction to such tragedy based on effectiveness and reason. My hope remains longing for fulfillment. At moments glimmers of hope exist. Yet, I see this ...

Carl Setzer

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