A Good Way To Engage The Public

Just read Ragan's post about Southwest's engagement via social media. They clearly get social media, how it's about listening. I love seeing stuff like this.

I found their desire to name their PR command center "The Listening Post" particularly telling. Compare it, if you will, with Wal-Mart's choice of "War Room". One implies collaborative, engagement, respectful of it's customers; while the other immediately screams adversarial. Seems clear which will be the best at mollifying the energy of critics.

This attitude works best to build ambassadors for your brand. These fans will be infinitely better at defusing potential crisis then even the best PR pros.

Your fans are a key asset. Invest in them.

Comments

iPad and other glories

Perhaps I’m the only Macfan that’s not gaga over the iPad. It’s an interesting idea, but I’m just not sold on the concept. For what it offers, I think it would be valuable (to me) at a much lower price-point. Say, < $100. Then I could conceive. Heck, if it were $200 I would be sorely, SORELY tempted. But not $500. It doesn’t offer me much more than my iPhone. And I almost never use my Sony eReader (if the Mac version of the desktop software actually worked with it, then I might use it more). Anyway, if the iPad had handwriting recognition, or could do more with photo editing...I don’t know.

Link of the Day

Eternal Earth-Bound Pets, USA You've committed your life to Jesus. You know you're saved. But when the Rapture comes what's to become of your loving pets who are left behind? Eternal Earth-Bound Pets takes that burden off your mind. We are a group of dedicated animal lovers, and atheists. Each Eternal Earth-Bound Pet representative is a confirmed atheist, and as such will still be here on Earth after you've received your reward. Perhaps somewhat sacrilegious (ok, ok...nuke the "somewhat"), but I found this hysterical. I wonder, though, if they've made any money.

Millennium Falcon Coffee Table?

The folks over at Galatic Binder posted this awesome little table. Quite the piece of work, methinks. Were I a wealthier man, this would be on my "must have" list. It looks like it's made of bronze, so I'd hate to need to move the thing.

Carl Setzer

Search This Blog