The first thing I do when one of those obnoxious, over-loud video ads launches on a website I just opened starts playing is to close the whole page. I have to be pretty committed to reading the article for me to stick around through that, or to try and locate the "off" or "mute" button for the bloody thing.
So, for those of you promoting advertising on your website, you now have something to consider. Of course, I should look at running Ad-Blocker or something like that and move this nuisance into historical reference.
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