Tuesday, December 09, 2014

Trust and the Consumer

Some more thinking on trust:

Building trust, creating relationship is slow, laborious. Counterpoint:  it's erosion is fast, with frightening speed. Years to build and moments to ruin.

As an entrepreneur, one must be ever vigilant against this erosion of trust. The downward slope is far steeper than the assent. When your customer feels commodified, that they're ONLY a revenue stream for you, the connection will be destroyed.

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