Inc. has a great piece looking at Taylor Swift and her uber-successful social media dialog with Apple. I've been very impressed with Ms. Swift. Her savvy social media execution has helped build her into a powerful brand. This is a woman who will have a powerful impact for years to come.
The article sums up the tools she used for success in this case nicely. She maintained a respectful tone in her dialog with Apple (I'm reluctant to use any other term as she made a statement and Apple, extremely wisely, took the advice). They also look at the way she's managed her relationship with her fans, with which I think she's done an exceptional job. And I adore the way she's poked fun, in a very positive way, at the media speculation and harassment that follows her.
Ms. Swift is a bright, talented and engaging woman, who I think has done an exceptional job to date managing her brand, life and business interests. There's a lot to learn from her savvy, no matter the sector you find yourself in. And if you're in the arts, there's tons.
The article sums up the tools she used for success in this case nicely. She maintained a respectful tone in her dialog with Apple (I'm reluctant to use any other term as she made a statement and Apple, extremely wisely, took the advice). They also look at the way she's managed her relationship with her fans, with which I think she's done an exceptional job. And I adore the way she's poked fun, in a very positive way, at the media speculation and harassment that follows her.
Ms. Swift is a bright, talented and engaging woman, who I think has done an exceptional job to date managing her brand, life and business interests. There's a lot to learn from her savvy, no matter the sector you find yourself in. And if you're in the arts, there's tons.
Comments