Skip to main content

Fake followers are hard to shake

I just read "Fake followers are hard to shake" over at AdAge. Yeah, buying followers is tempting. Sure, it might look good on the surface, to have hundreds or thousands of followers. I've had many, many people ask me about buying followers. I think is a waste of money.

  • First, why? If your social media efforts are for a business, fake followers aren't going to come to your store. They don't engage. They don't add any value.
  • Then there are all the recent efforts to purge fake accounts. If your follower count drops massively after one of the follower purges, you're outed
  • Lastly, as this article points out, there are fairly straightforward ways to determine how many fake followers you have. If your goal is to become an influencer, or gain business leads, tools are coming that will out the buy followers tactic.
I expect that, in the not too far distant future, the various algorithms will easily detect copious numbers of fake followers. And I expect that will hurt you, whether via SEO hits from Google or Bing, or social media feeds devaluing your content. I firmly believe this is coming soon.

So, don't opt for the lazy and fast. Build your brand slowly, carefully and organically. Engage other folks, post good content, and be your unique self. 
Labels:

Comments

Post a Comment

Popular posts from this blog

Driving along in Kirkland , home of the modern yuppie, I’m passed by a new Mercedes. Lovely, silver, shiny, new, bling-bling; a part of me loaded with insecurity twinges while I purr along in my Toyota. Why? How come this is a metric of my self-esteem? Am I being unfair to myself, being upset by this train of thought and it’s influence? Consider, please, how much this viewpoint is drilled into us. Look at how often this imagery gets pushed into our faces, and how long that’s been going on. It shouldn’t surprise me, really, that I sometimes feel this way. Though my conscious values oppose this, the lingering thread of this programming has threads into the depths psyche.
4 comments
Read more

Seattle, The Viaduct, and Life In The City

Here’s my response to this article/survey ( online at the Seattle PI ). The Question: What's the best option for the viaduct? Gov. Gregoire seems to have resuscitated the possibility for a tunnel to replace the Alaskan Way Viaduct. Have you decided what transportation option you want on the waterfront? If not, what information do you need in order to come to a decision? Looking over the debate, the mayor only seems to be concerned about the beautification aspects of this whole debate. I'm bothered by the fact that few folks are mentioning the economic impact of tunnel construction, how we will mitigate the effects of this roadway being inaccessible for nearly a decade, or, of course, the justification of the extra expense. The tunnel hasn't been sold to me, at least. Personally, I’m worried that this project has not been thought through. The economic impacts for areas such as Ballard and immense, and haven’t been publicly addressed/discussed. May...
2 comments
Read more

Pitfalls of distraction

With great ease, I get sucked into random distractions. This frustrates me no end. Actually, the worst past of the feeling isn't due to the lingering tasks. I end up feeling distracted, fragmented and worn; I hate that sensation. I love the feeling of moving forward, accomplishing goals with a direction and focus. Of course, I adore helping people, especially those I care about. The right balance, oh how I long for thee!
Post a Comment
Read more