Friday, June 15, 2012

The Death of Advertising?

Earlier this week I read an article lambasting the advertising revenue model. I can't find it right now, but the basic critique was "it never worked and is even worse no"w.

Now, most newspaper revenues, in the recent past at least, came from advertising. Subscriptions didn't cover a fraction of expenses. Advertising covered the rest and provided profit.

Clearly that model is now damaged, but is it dead? It once worked. Can a business either lower expenses enough, or engage enough advertising to be profitable?

Clearly, businesses still see value in advertising. They still heavily invest in ads. I think part of the challenge for tge advertiser lies in the expanding advertising market. They need to spread the same dollars further.

Then there's the moral issue: everyone hates advertising. What do we do with that?

Anyway, my rambling early AM thoughts did a Friday. Cheers, everyone!


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