The Death of Advertising?

Earlier this week I read an article lambasting the advertising revenue model. I can't find it right now, but the basic critique was "it never worked and is even worse no"w.

Now, most newspaper revenues, in the recent past at least, came from advertising. Subscriptions didn't cover a fraction of expenses. Advertising covered the rest and provided profit.

Clearly that model is now damaged, but is it dead? It once worked. Can a business either lower expenses enough, or engage enough advertising to be profitable?

Clearly, businesses still see value in advertising. They still heavily invest in ads. I think part of the challenge for tge advertiser lies in the expanding advertising market. They need to spread the same dollars further.

Then there's the moral issue: everyone hates advertising. What do we do with that?

Anyway, my rambling early AM thoughts did a Friday. Cheers, everyone!

Comments

iPad and other glories

Perhaps I’m the only Macfan that’s not gaga over the iPad. It’s an interesting idea, but I’m just not sold on the concept. For what it offers, I think it would be valuable (to me) at a much lower price-point. Say, < $100. Then I could conceive. Heck, if it were $200 I would be sorely, SORELY tempted. But not $500. It doesn’t offer me much more than my iPhone. And I almost never use my Sony eReader (if the Mac version of the desktop software actually worked with it, then I might use it more). Anyway, if the iPad had handwriting recognition, or could do more with photo editing...I don’t know.

Link of the Day

Eternal Earth-Bound Pets, USA You've committed your life to Jesus. You know you're saved. But when the Rapture comes what's to become of your loving pets who are left behind? Eternal Earth-Bound Pets takes that burden off your mind. We are a group of dedicated animal lovers, and atheists. Each Eternal Earth-Bound Pet representative is a confirmed atheist, and as such will still be here on Earth after you've received your reward. Perhaps somewhat sacrilegious (ok, ok...nuke the "somewhat"), but I found this hysterical. I wonder, though, if they've made any money.

Millennium Falcon Coffee Table?

The folks over at Galatic Binder posted this awesome little table. Quite the piece of work, methinks. Were I a wealthier man, this would be on my "must have" list. It looks like it's made of bronze, so I'd hate to need to move the thing.

Carl Setzer

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