Social Media: Work vs Magic

Magic. I've seen this idea many times, item X will "save us", " make us rich ", "make critics vanish", what have you. Looking to some tool as a savior, the proverbial " magic bullet"; all our problems will vanish. Nearly daily I see emails promising "Pinterist will make you rich", along with myriad, similar titles. Magic sells, but never returns on that investment.

Social media won't make you rich, make critics vanish, nor any issue disappear. No blog post, tweet nor Google+ share will, either. It's way these efforts are called campaigns. Regular posts, with thoughtful content, over several channels, and with engagement, interacting; that's how an audience is built. Gaining fans, then nurturing those relationships, that's the gift of social media.

Comments

iPad and other glories

Perhaps I’m the only Macfan that’s not gaga over the iPad. It’s an interesting idea, but I’m just not sold on the concept. For what it offers, I think it would be valuable (to me) at a much lower price-point. Say, < $100. Then I could conceive. Heck, if it were $200 I would be sorely, SORELY tempted. But not $500. It doesn’t offer me much more than my iPhone. And I almost never use my Sony eReader (if the Mac version of the desktop software actually worked with it, then I might use it more). Anyway, if the iPad had handwriting recognition, or could do more with photo editing...I don’t know.

Link of the Day

Eternal Earth-Bound Pets, USA You've committed your life to Jesus. You know you're saved. But when the Rapture comes what's to become of your loving pets who are left behind? Eternal Earth-Bound Pets takes that burden off your mind. We are a group of dedicated animal lovers, and atheists. Each Eternal Earth-Bound Pet representative is a confirmed atheist, and as such will still be here on Earth after you've received your reward. Perhaps somewhat sacrilegious (ok, ok...nuke the "somewhat"), but I found this hysterical. I wonder, though, if they've made any money.

Millennium Falcon Coffee Table?

The folks over at Galatic Binder posted this awesome little table. Quite the piece of work, methinks. Were I a wealthier man, this would be on my "must have" list. It looks like it's made of bronze, so I'd hate to need to move the thing.

Carl Setzer

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