Online Advertising and the Mobile Revolution

As I've focused the past few years on marketing, I have no issue with web ads. Currently, they're the way many web personalities and other sites pay their bills. Family feeding is a fun, fantastic feeling.

However, web designers need to build advertising around mobile. Too often advertising either destroys the user experience, or critically hampers it. Pop ups that can't be cleared are big issues. Several times this week I've struggled with sites where the "close" button was off the screen, AND clicking on the ad took you to a new website. (Sidenote: web devs and designers, use the target attribute on anchor tags. Don't build ads that push your readers away from your site!)

These things make your site unusable on mobile. And, let me reiterate what's been stated myriad times: the web's future is mobile. If your mobile experience sucks, you're are already behind. Perhaps you're ahead of the curve on being an anachronism. It's hardly ideal.

Last year's whole Google mobile-gedon thing should have pivoted sites over, but, well, nope. But then folks still build auto-play videos on their sites. Thought that went out with MySpace. Since I'm simply griping now, let me add popups asking me to subscribe upon page load. Let them learn what you're about first. I've neverr subscribed to a site BEFORE I'VE READ ANYTHING! NEVER!!!! Build the pop-up to launch towards the end, if you must use them at all. I'd put the ask in the post body, personally.

Developers, build sites for positive USER experiences. Delight your readers, inspire them to come back again. Don't give in to greed or desperation. They're ugly.

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iPad and other glories

Perhaps I’m the only Macfan that’s not gaga over the iPad. It’s an interesting idea, but I’m just not sold on the concept. For what it offers, I think it would be valuable (to me) at a much lower price-point. Say, < $100. Then I could conceive. Heck, if it were $200 I would be sorely, SORELY tempted. But not $500. It doesn’t offer me much more than my iPhone. And I almost never use my Sony eReader (if the Mac version of the desktop software actually worked with it, then I might use it more). Anyway, if the iPad had handwriting recognition, or could do more with photo editing...I don’t know.

Link of the Day

Eternal Earth-Bound Pets, USA You've committed your life to Jesus. You know you're saved. But when the Rapture comes what's to become of your loving pets who are left behind? Eternal Earth-Bound Pets takes that burden off your mind. We are a group of dedicated animal lovers, and atheists. Each Eternal Earth-Bound Pet representative is a confirmed atheist, and as such will still be here on Earth after you've received your reward. Perhaps somewhat sacrilegious (ok, ok...nuke the "somewhat"), but I found this hysterical. I wonder, though, if they've made any money.

Millennium Falcon Coffee Table?

The folks over at Galatic Binder posted this awesome little table. Quite the piece of work, methinks. Were I a wealthier man, this would be on my "must have" list. It looks like it's made of bronze, so I'd hate to need to move the thing.

Carl Setzer

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