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Always A Killer

Just read another article about how some new device will be a "device x" killer. Over the years, the tech press has lauded PC killers, Office killers, Windows, and the ever present iPhone killers. Seems the underlying premise is that success requires the existing giant to fail. Seems that there's never considered the ability to coexist, to develop a new space. Zero sum games, not adding value or creating something new.