Skip to main content

Data, Bulk Emails and, Well, Data

I just received an email with the following request: "if you service the following states, NY, NJ, PA, OH, MD, VT, MI, ME, CT and NH...". I immediately closed and deleted the email, for I'm in Washington. But then I started thinking, "why did the sender blast this out to the entire country?" Today, right now, with pretty much every CRM tool, you can refine your targets. With a few minutes of work, the sender of this email could've culled a few words from their message as well as targeted her message. Too many irrelevant emails and you find yourself in the spam box.

This ability to customize your message makes it significantly more relevant to your customers, to your audience. It makes you look more professional, and more knowledgeable. Powerful traits if you're trying to build an audience, or come across as an influencer. Or, if you simply don't want to waste your customer's time. Which is good thing to desire.

So, the data is (or should be) there. Use it! Make yourself look smart, talented, professional and engaged. Unless you're hoping to create more spam fodder.
Labels:

Comments

Post a Comment

Popular posts from this blog

Driving along in Kirkland , home of the modern yuppie, I’m passed by a new Mercedes. Lovely, silver, shiny, new, bling-bling; a part of me loaded with insecurity twinges while I purr along in my Toyota. Why? How come this is a metric of my self-esteem? Am I being unfair to myself, being upset by this train of thought and it’s influence? Consider, please, how much this viewpoint is drilled into us. Look at how often this imagery gets pushed into our faces, and how long that’s been going on. It shouldn’t surprise me, really, that I sometimes feel this way. Though my conscious values oppose this, the lingering thread of this programming has threads into the depths psyche.
4 comments
Read more

Oh, A Meeting We Will Go

This post gives me pause. Meetings, the infernal overwrought obsession of our lives. It's not just corporate America, but the various groups and org's I've dallied with over the years suffer from meetopia, too. No one I know likes the blasted things, yet I don't know anyone offering up a successful resistance. Related to this, methinks, I have noted that I do a great deal over my workdays (check off a ridiculous number of to-dos) and accomplish little or nothing. The mass of tasks don't roll up to anything. And I've noticed a lingering sense of frustration lately. I spend precious little time reflecting on my goals, and how I can link them to what I do over the course of any given day. I'm so divorced from this, I really wonder what I really want to do, to accomplish any more. Within a recess of my brain comes a niggling thought. Perhaps this passion for meetings offers up a substitute for reflection. Knowing that we must account, personally, face-to-face f...
2 comments
Read more

Seattle, The Viaduct, and Life In The City

Here’s my response to this article/survey ( online at the Seattle PI ). The Question: What's the best option for the viaduct? Gov. Gregoire seems to have resuscitated the possibility for a tunnel to replace the Alaskan Way Viaduct. Have you decided what transportation option you want on the waterfront? If not, what information do you need in order to come to a decision? Looking over the debate, the mayor only seems to be concerned about the beautification aspects of this whole debate. I'm bothered by the fact that few folks are mentioning the economic impact of tunnel construction, how we will mitigate the effects of this roadway being inaccessible for nearly a decade, or, of course, the justification of the extra expense. The tunnel hasn't been sold to me, at least. Personally, I’m worried that this project has not been thought through. The economic impacts for areas such as Ballard and immense, and haven’t been publicly addressed/discussed. May...
2 comments
Read more