One common element to successful social media campaigns: fun. Seems quite simple, yet it's everything. Simply trying to make money, or gaining popularity, shows. That's trite and pathetic behavior offline, too. But delighting in human interaction, in these discussions and conversations; connections get made. All those "success metrics" build out from there. Genuineness: social media's gold standard.
Perhaps I’m the only Macfan that’s not gaga over the iPad. It’s an interesting idea, but I’m just not sold on the concept. For what it offers, I think it would be valuable (to me) at a much lower price-point. Say, < $100. Then I could conceive. Heck, if it were $200 I would be sorely, SORELY tempted. But not $500. It doesn’t offer me much more than my iPhone. And I almost never use my Sony eReader (if the Mac version of the desktop software actually worked with it, then I might use it more). Anyway, if the iPad had handwriting recognition, or could do more with photo editing...I don’t know.
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